Implementation

PROGRAM PROMOTION

Key elements of program promotion will utilize existing methods of information dissemination. All sites/locales for deployment have signage and graphics costs included in the proposal. Local medical centers flyers will incorporate a series of articles regarding community based public access defibrillation and CPR. In addition, the local newspapers, television and radio will be given initial and periodic press releases to inform the populace. A promotional program of community awareness will be coordinated.


Grants

Federal, state, and industry grants may be available for financial assistance in the institution of this program. In January, the federal Community AED Grant will be available, allowing $5 million over the next 5 years for rural communities and selected cities. Schools will also have the opportunity to obtain devices from industry sponsored grants. SHOCK Saves Lives will assist the client in applying for and obtaining these grants where possible.


Media

Newspaper, television and Radio spots will be requested on a donation basis, to assist in the dissemination of the information for the program that will greatly benefit this community. If donations of air-time and column space are not forthcoming, SHOCK Saves Lives will assist the client in preparing media spots for production. Any additional expenses associated with formal production shall be incurred by the client as these costs are not included in the proposal of services. Costs associated with these productions will be determined by an outside agency, not associated with SHOCK Saves Lives.


Information for Dissemination

Information that is key to the successful implementation of a public access defibrillation program includes:

• Placement of units
• The basics of use
• Information on where and when to get trained
• Notification of available resources

SHOCK Saves Lives will assist the client in the formation and presentation of all necessary flyers, press releases and educational events. Further advertising by the client to promote their program is also advised through avenues and linkages not available to SHOCK Saves Lives.